REDSTAR ASIA
CONSULTING LTD
Market Readiness Assessment
‘Is our product relevant to this new market?’
‘Is our pricing strategy country specific and befitting the existing competitive landscape?’
The perfume, cosmetics, skincare, and personal care industries are crowded, complex, and dynamic—especially in the Asia Pacific region. We’re committed to providing our partners with expert advice and in-depth market research to equip them with the knowledge they need to successfully enter the market.
From market readiness and pricing, to product features and promotions, to distribution and more, our highly-skilled team will assess each aspect of your business, product, and go-to-market strategy to help you make an informed decision on your company’s growth.
Our thorough, meticulous, and multifaceted market readiness assessments are based on a nuanced understanding of each marketplace and the diversity of their regional cultures, languages, and preferences to enhance your business’s chances of success before your product is introduced to the market.
Some of the questions we will work with you to answer include:
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Why: We will discuss your business goals, and the strategies and capital needed to achieve them.
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Where: We will highlight the competitive landscape and which regions have the strongest growth potential for your product.
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What: We will work with you to identify which of your products are most likely to resonate with the Asian market.
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When: We will construct a timeframe for your launch, along with measurable goals that track your business’s growth.
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Who: We will help you identify your ideal target market, highlighting their spending power, cultural identity, shopping habits, and product preferences.
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How: From your pricing to your product branding, we will work with you to hone your vision into actionable steps.
